Category Archives: Marketing

The Plain-English Guide to Cloud Computing: Must-Know Info to Crack This Content-Hungry Writing Niche

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A Writer's Guide to Cloud ComputingA Writer's Guide to Cloud Computing

Fact: Niche copywriters are in big demand.

And they get paid more.

Why?

Because most clients aren’t just looking for any writer.

They want someone who understands their industry. Someone who can hit the ground running. Someone who can save them precious time and money.

In other words, a low-maintenance writer who just gets on with the job with minimal guidance and assistance.

So how do you make the move from a run-of-the-mill jack of all trades to a highly sought-after specialist copywriter?

That’s how this post can help.

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Revealed: The Marketing Tactics Six Successful Copywriters Use to Build a Better Income

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Six UK copywriters give their views on marketingYou know the score.

You see other writers making mega bucks. Yet you’re just slogging away for peanuts.

You long for clients who value your work and pay you the rate you deserve.

And you dream of working for all those big brands just like the top copywriters do.

So if only you could speak to writers who’ve been there and done it. And find out just how they do it.

Well, actually you don’t need to. Because I’ve done it for you.

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10 Super Simple Strategies Copywriters Use to Find a Sizzling-Hot USP

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10 methods a copywriter uses to find your USPYou know what it is. And you know every business should have one.

Yet, despite everything everyone tells you, you still struggle to find your own unique selling proposition (USP).

You find it hard enough to find any difference between yourself and the competition – let alone a winning one.

Because there are only so many ways a business can be different.

So you accept you’ll never find that all-elusive killer USP.

After all, you don’t offer anything customers can’t get elsewhere. And you really don’t have any other way to stand apart from the crowd.

But what else can you do?

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The Common-Sense Way to Edit Your Writing – Without Going Overboard

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Copywriter putting an axe to writingKeep your copy short. Keep it simple. Edit out this. Cut down on that.

It’s what all the top copywriting blogs tell you to do.

Just lately, practically every other post about blogging or writing seems to be giving out the same guidance on how to edit down your copy.

Don’t use long words when short ones will do. Ditch redundant words. Steer clear of the passive voice.

Again all pretty sound advice wouldn’t you say?

So what’s the problem?

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Help! No-One Ever Comments on My Blog. What Should I Do?

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The invisible blog writerYou say something, but no-one takes a blind bit of notice.

It’s as if you’re talking to a brick wall.

Is this how you feel every time you publish a blog post?

No matter how often you blog, no-one ever leaves a comment. You might as well be completely invisible. While other blogs get bucketloads of comments you never get so much as a sausage.

Now if this is YOU then perhaps it’s time you asked yourself this question:

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Are Your Web Directory Listings Good for SEO or One Big Waste of Time?

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Yelp, Brownbook,net, Best of the Web and HotfrogI want your opinion.

What I want to know is whether you’ve ever submitted your website to online business directories.

But, more than that, I want to know whether it was worth the bother.

The reason I ask is this: Some people claim they get worthwhile results from them, while others reckon they’re a complete and utter waste of time.

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5 Reasons Why Rookie Writers Should Only Blog Once a Month

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Standard WordPress themeSome say you should be doing it several times a week. Some so-called SEO experts even say you should be doing it every day.

But do you really need to mass-produce blog posts like a factory assembly line in order to build up your following, move up the search engine rankings and attract more lucrative clients?

Well, it certainly seems to make sense doesn’t it?

I mean, you only have to look at a few of the many good reasons to do so and it would seem like a no-brainer:

  • The more often you post the more often you engage readers
  • You’re rapidly expanding your site with new, unique and relevant content
  • You’re creating more and more entry points to your site
  • You’re telling search engines that you update your site regularly

Now, I’ve had my copywriting website for just over six months now. And it’s ranking well and getting enquiries. So do you think that I blog once, twice or maybe three times a week? Or even several times a day?

You must be joking!

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The Silly Sales Point Copywriters Too Often Make on Their Website

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Uncle Sam telling you why you need a copywriterIt’s something you’ll come across on loads of copywriter websites.

And it’s often the most prominent message you see on the home page.

What am I talking about?

Some silly sales point that serves no useful purpose whatsoever.

And that’s telling your visitors why they need a copywriter.

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Blog vs News: What’s the Right Choice for Your Website? (A 3-Point Checklist to Help You Choose)

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Website owner deciding whether to have a blog or an online news feedSo you’ve just launched your new business website.

And now everyone’s telling you to publish regular, fresh and unique content to help boost your search engine rankings.

Some say this should be news content. But others say this is old-school content marketing. And that a blog is a far more effective strategy.

In an ideal world it would be great if you could have them both. But what if you could choose only one? Would you really know which option is right for you?

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7 Reasons Why You’ll Want CommentLuv on Your WordPress Blog

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(Last updated on September 11, 2014)CommentLuv WordPress plugin
Have you ever noticed in the comment section of certain blogs a small additional feature, called CommentLuv, where you can place a link to your most recent blog post against your comment?

If you’re not familiar with it then take a look at the comment section for this post. And if you want to see how it works in practice then go ahead and try it out when you’ve finished reading.

What Is CommentLuv?

Basically it’s a WordPress plugin designed to reward readers for taking the time to comment and engage with your blog.

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