Category Archives: #marketing

The Plain-English Guide to Cloud Computing: Must-Know Info to Crack This Content-Hungry Writing Niche

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A Writer's Guide to Cloud ComputingA Writer's Guide to Cloud Computing

Fact: Niche copywriters are in big demand.

And they get paid more.

Why?

Because most clients aren’t just looking for any writer.

They want someone who understands their industry. Someone who can hit the ground running. Someone who can save them precious time and money.

In other words, a low-maintenance writer who just gets on with the job with minimal guidance and assistance.

So how do you make the move from a run-of-the-mill jack of all trades to a highly sought-after specialist copywriter?

That’s how this post can help.

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Revealed: The Marketing Tactics Six Successful Copywriters Use to Build a Better Income

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Six UK copywriters give their views on marketingYou know the score.

You see other writers making mega bucks. Yet you’re just slogging away for peanuts.

You long for clients who value your work and pay you the rate you deserve.

And you dream of working for all those big brands just like the top copywriters do.

So if only you could speak to writers who’ve been there and done it. And find out just how they do it.

Well, actually you don’t need to. Because I’ve done it for you.

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10 Super Simple Strategies Copywriters Use to Find a Sizzling-Hot USP

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10 methods a copywriter uses to find your USPYou know what it is. And you know every business should have one.

Yet, despite everything everyone tells you, you still struggle to find your own unique selling proposition (USP).

You find it hard enough to find any difference between yourself and the competition – let alone a winning one.

Because there are only so many ways a business can be different.

So you accept you’ll never find that all-elusive killer USP.

After all, you don’t offer anything customers can’t get elsewhere. And you really don’t have any other way to stand apart from the crowd.

But what else can you do?

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The Common-Sense Way to Edit Your Writing – Without Going Overboard

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Copywriter putting an axe to writingKeep your copy short. Keep it simple. Edit out this. Cut down on that.

It’s what all the top copywriting blogs tell you to do.

Just lately, practically every other post about blogging or writing seems to be giving out the same guidance on how to edit down your copy.

Don’t use long words when short ones will do. Ditch redundant words. Steer clear of the passive voice.

Again all pretty sound advice wouldn’t you say?

So what’s the problem?

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Help! No-One Ever Comments on My Blog. What Should I Do?

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The invisible blog writerYou say something, but no-one takes a blind bit of notice.

It’s as if you’re talking to a brick wall.

Is this how you feel every time you publish a blog post?

No matter how often you blog, no-one ever leaves a comment. You might as well be completely invisible. While other blogs get bucketloads of comments you never get so much as a sausage.

Now if this is YOU then perhaps it’s time you asked yourself this question:

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