In my previous post, So you’re a website copywriter – I can do that, it’s easy!, I mentioned how you needed a very different set of writing skills for your content to work effectively online.
Well, in this post I’m going to tell you about 5 world-class blogs that can not only help you to develop these skills but also provide a wealth of guidance on how to run a successful freelance copywriting business.
Each has its own clear identity and focuses on a different aspect of being a freelance content writer – from blogging, marketing your writing and SEO to more traditional copywriting skills, such as direct mail.
Of course, you can find many more other great blogs for copywriters out there, but the following 5 are a great starting point and arguably amongst the best website copywriting resources you’re ever likely to find:
A must for any content writer and listed by The Guardian as one of The world’s 50 most powerful blogs, Copyblogger is packed full of advice and tips for the blogging, website copywriting and content marketing professional.
By following this high-quality information resource, you’ll learn how to write winning headlines, construct better blog posts, build your influence and authority and get more subscribers and visitors to your blog.
With more of an emphasis on showing writers how they can actually make good money from their talents, this blog offers practical help and encouragement to any freelance wanting to get a foothold in their career.
Carol Tice, the author behind Make a Living Writing, writes with such a delightfully warm, engaging and conversational tone, it’s little wonder she’s built up such a strong and loyal band of followers.
What’s more, in one of her latest posts, Carol offers advice on how you too can bring the same informal and approachable style to your writing with her 5 Tips for Getting the Lead Out of Your Stiff Prose.
Steve Slaunwhite is a prolific copywriter, marketing coach and author of a variety of books on the likes of direct mail copywriting, email marketing and running your own freelance copywriting business.
Much of his output focuses on writing direct mail. But don’t let that put you off. As you’ll soon discover, much of what you’ll learn is equally useful in SEO copywriting.
But what I particularly like is the regular advice Steve gives on prospecting – namely his practical tips on how to land new and lucrative clients.
If ever there were a blog that perfectly matched the needs and interests of the SEO copywriter then Heather Lloyd-Martin’s Success Works has to be the clear winner.
She shares advice and information on a wide range of issues that affect today’s online copywriting professional – from blog writing and content marketing to productivity hacks and technical SEO. She also runs a LinkedIn group where members discuss a variety of topics involved in running an SEO copywriting business.
If you really want to be taken seriously as an SEO copywriter then you need to keep a regular check on what’s going on in the world of search engine optimisation.
You shouldn’t be surprised to know that there is a glut of SEO blog resources available out there. But the reason I’ve picked out Moz is that, for me, no other blog has proven to be a more helpful source of SEO advice and tips over the years.
One particular feature of this site that content providers will love is a weekly instructional video called Whiteboard Friday.
Each week, a recognised SEO authority, such as company co-founder and former CEO, Rand Fishkin, addresses questions and misunderstandings that many people have about SEO.
The short video format, usually 5–10 minutes in length, makes SEO far more accessible and easier to digest. Videos typically tackle issues such as external link building, Google algorithm updates, keyword targeting and content creation strategies.
In our next post: We’ll be talking about the CommentLuv plugin and why you should be installing it on your WordPress blog.
About the Author
Kevin Carlton is an IT copywriter and blogger based in Stafford in the UK. He is owner of freelance copywriting service Write Online, which helps technology companies get the most out of their online presence.