Category Archives: Blog Tips

502 Phrases That Magically Transform Forgettable Blog Posts into Irresistible Content (The Ultimate Blogger’s Grease-Slide Cheat Sheet)

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502 Grease-slide Phrases for BloggersIt’s a question that drives you nuts.

Why some blogs cast a spell over their readers. Yet nobody wants to know yours.

And you just can’t figure it out.

Well, the answer could be something about your writing. Something that’s missing. Something other writers are doing that you’re not. Something you need to uncover right now.

And that something is grease-slide copy.

What Is Grease-Slide Copy?

Grease-slide copy is a magnetic writing technique that keeps your readers glued to the page.

Copywriters use it in sales letters. Top bloggers use it in their posts. And now you can use it too.

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Trade Secrets: How to Craft Bullet Points Like a Superstar Copywriter

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The secret to writing successful bullet pointsThey’re one of the most powerful copywriting tricks you have at your disposal.

They can transform your writing from sterile, weak and lifeless copy into high-impact content that everyone wants to read and share.

But do you really know how to use bullet points properly? And do you know how to exploit them to their full potential?

Not quite sure?

Then I’ll show you some of the deviously clever ways superstar copywriters turn boring, everyday vertical lists into super-charged bullet points that leap off the page.

But first of all let’s quickly recap the basics, starting with why bullet points are so effective.

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Help! No-One Ever Comments on My Blog. What Should I Do?

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The invisible blog writerYou say something, but no-one takes a blind bit of notice.

It’s as if you’re talking to a brick wall.

Is this how you feel every time you publish a blog post?

No matter how often you blog, no-one ever leaves a comment. You might as well be completely invisible. While other blogs get bucketloads of comments you never get so much as a sausage.

Now if this is YOU then perhaps it’s time you asked yourself this question:

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5 Reasons Why Rookie Writers Should Only Blog Once a Month

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Standard WordPress themeSome say you should be doing it several times a week. Some so-called SEO experts even say you should be doing it every day.

But do you really need to mass-produce blog posts like a factory assembly line in order to build up your following, move up the search engine rankings and attract more lucrative clients?

Well, it certainly seems to make sense doesn’t it?

I mean, you only have to look at a few of the many good reasons to do so and it would seem like a no-brainer:

  • The more often you post the more often you engage readers
  • You’re rapidly expanding your site with new, unique and relevant content
  • You’re creating more and more entry points to your site
  • You’re telling search engines that you update your site regularly

Now, I’ve had my copywriting website for just over six months now. And it’s ranking well and getting enquiries. So do you think that I blog once, twice or maybe three times a week? Or even several times a day?

You must be joking!

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Blog vs News: What’s the Right Choice for Your Website? (A 3-Point Checklist to Help You Choose)

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Website owner deciding whether to have a blog or an online news feedSo you’ve just launched your new business website.

And now everyone’s telling you to publish regular, fresh and unique content to help boost your search engine rankings.

Some say this should be news content. But others say this is old-school content marketing. And that a blog is a far more effective strategy.

In an ideal world it would be great if you could have them both. But what if you could choose only one? Would you really know which option is right for you?

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7 Reasons Why You’ll Want CommentLuv on Your WordPress Blog

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(Last updated on September 11, 2014)CommentLuv WordPress plugin
Have you ever noticed in the comment section of certain blogs a small additional feature, called CommentLuv, where you can place a link to your most recent blog post against your comment?

If you’re not familiar with it then take a look at the comment section for this post. And if you want to see how it works in practice then go ahead and try it out when you’ve finished reading.

What Is CommentLuv?

Basically it’s a WordPress plugin designed to reward readers for taking the time to comment and engage with your blog.

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5 World-Class Blogs Every Content Writer Should Read

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(Last updated on May 8, 2021)
Road sign – blogs for freelance copywritersHow do you become a better content writer? And how do you make a success of your freelance copywriting business?

No need to worry. Because you don’t have to go on an expensive training course to learn how.

Some of the best learning resources are available for free online, providing you with a whole stack of useful information to help level up your skills.

In this post, we cover five world-class blogs that do just that.

Each website has a different focus – ranging from blogging, marketing your business and search engine optimisation to more traditional copywriting skills, such as direct mail.

So let’s run through each of them in turn.

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