Category Archives: Website Copywriting Tips

Trade Secrets: How to Craft Bullet Points Like a Superstar Copywriter

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The secret to writing successful bullet pointsThey’re one of the most powerful copywriting tricks you have at your disposal.

They can transform your writing from sterile, weak and lifeless copy into high-impact content that everyone wants to read and share.

But do you really know how to use bullet points properly? And do you know how to exploit them to their full potential?

Not quite sure?

Then I’ll show you some of the deviously clever ways superstar copywriters turn boring, everyday vertical lists into super-charged bullet points that leap off the page.

But first of all let’s quickly recap the basics, starting with why bullet points are so effective.

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3 Dangerously Destructive Writing Habits Every Copywriter Should Avoid

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Beware of dangerous copywriter habitsDoctors do it. Trendy marketing agencies do it. Lawyers are the worst culprits of all. And it annoys us to the point of exasperation.

– You’re told the patient has had a cerebrovascular accident but you’re not sure whether they’ve broken their arm or had a stroke.

– Your creative consultant wants to ‘articulate your message across several marketing touch points’ but you just want to shoot them.

– You’re given an important legal document to sign but need a translator to make any sense of it.

They, and many other professions like them, use their own special language. And because you don’t understand it, you don’t want to read or hear it. Because it just makes you feel stupid.

Now for these people it rarely seems to matter. After all, their living doesn’t depend on it. But if you’re a copywriter, blogger or online retailer it does.

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Why Reading Books Sucks If YOU Want Killer Copywriting Gigs

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Warning sign telling copywriters not to read booksWho else has never read a book since school?

Now that may seem like a bizarre question to expect from someone who writes for a living. It might even freak you out.

But the truth is that I’ve never actually read a single book since I left high school.

OK, I’ve read a fair bit of non-fiction – and I’ll get onto that in a minute – but not so much as a single novel, play or any other book of fictional or creative nature.

Absolutely nothing.

I detested English Literature at school. I couldn’t even get beyond the first couple of pages of a novel without hyperventilating with boredom.

So how on earth did I end up becoming a copywriter?

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Two Crafty Conversion Tricks Copywriters Can Learn from eCommerce

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An eCommerce Buy Now button on a keyboardDo you get tons of visitors to your website? Yet, for some reason, none of them ever becomes a client?

Well, one way you might be able to generate more enquiries is to think more like an online retailer.

But before I tell you exactly how, there’s just one thing you’ll need to know – what it is that makes a great online retail site.

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The Silly Sales Point Copywriters Too Often Make on Their Website

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Uncle Sam telling you why you need a copywriterIt’s something you’ll come across on loads of copywriter websites.

And it’s often the most prominent message you see on the home page.

What am I talking about?

Some silly sales point that serves no useful purpose whatsoever.

And that’s telling your visitors why they need a copywriter.

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5 World-Class Blogs Every Content Writer Should Read

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(Last updated on May 8, 2021)
Road sign – blogs for freelance copywritersHow do you become a better content writer? And how do you make a success of your freelance copywriting business?

No need to worry. Because you don’t have to go on an expensive training course to learn how.

Some of the best learning resources are available for free online, providing you with a whole stack of useful information to help level up your skills.

In this post, we cover five world-class blogs that do just that.

Each website has a different focus – ranging from blogging, marketing your business and search engine optimisation to more traditional copywriting skills, such as direct mail.

So let’s run through each of them in turn.

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Want to Be a Freelance Copywriter? Why a Copywriting Career Is Harder Than You Think

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(Last updated on May 4, 2021)
The copywriter's working environment – a desk, laptop and mug of coffeeRunning your own copywriting business sure beats working 9–5. It can be fun and it can be rewarding. But one thing it definitely isn’t and that is easy.

Yet, for some reason, many of the people I know assume that it’s all just a piece of cake. After all, virtually everyone knows how to write, don’t they?

If only it were really that simple.

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