Author Archives: Kevin Carlton

The Plain-English Guide to Cloud Computing: Must-Know Info to Crack This Content-Hungry Writing Niche

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A Writer's Guide to Cloud ComputingA Writer's Guide to Cloud Computing

Fact: Niche copywriters are in big demand.

And they get paid more.

Why?

Because most clients aren’t just looking for any writer.

They want someone who understands their industry. Someone who can hit the ground running. Someone who can save them precious time and money.

In other words, a low-maintenance writer who just gets on with the job with minimal guidance and assistance.

So how do you make the move from a run-of-the-mill jack of all trades to a highly sought-after specialist copywriter?

That’s how this post can help.

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502 Phrases That Magically Transform Forgettable Blog Posts into Irresistible Content (The Ultimate Blogger’s Grease-Slide Cheat Sheet)

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502 Grease-slide Phrases for BloggersIt’s a question that drives you nuts.

Why some blogs cast a spell over their readers. Yet nobody wants to know yours.

And you just can’t figure it out.

Well, the answer could be something about your writing. Something that’s missing. Something other writers are doing that you’re not. Something you need to uncover right now.

And that something is grease-slide copy.

What Is Grease-Slide Copy?

Grease-slide copy is a magnetic writing technique that keeps your readers glued to the page.

Copywriters use it in sales letters. Top bloggers use it in their posts. And now you can use it too.

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Revealed: The Marketing Tactics Six Successful Copywriters Use to Build a Better Income

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Six UK copywriters give their views on marketingYou know the score.

You see other writers making mega bucks. Yet you’re just slogging away for peanuts.

You long for clients who value your work and pay you the rate you deserve.

And you dream of working for all those big brands just like the top copywriters do.

So if only you could speak to writers who’ve been there and done it. And find out just how they do it.

Well, actually you don’t need to. Because I’ve done it for you.

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10 Super Simple Strategies Copywriters Use to Find a Sizzling-Hot USP

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10 methods a copywriter uses to find your USPYou know what it is. And you know every business should have one.

Yet, despite everything everyone tells you, you still struggle to find your own unique selling proposition (USP).

You find it hard enough to find any difference between yourself and the competition – let alone a winning one.

Because there are only so many ways a business can be different.

So you accept you’ll never find that all-elusive killer USP.

After all, you don’t offer anything customers can’t get elsewhere. And you really don’t have any other way to stand apart from the crowd.

But what else can you do?

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Trade Secrets: How to Craft Bullet Points Like a Superstar Copywriter

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The secret to writing successful bullet pointsThey’re one of the most powerful copywriting tricks you have at your disposal.

They can transform your writing from sterile, weak and lifeless copy into high-impact content that everyone wants to read and share.

But do you really know how to use bullet points properly? And do you know how to exploit them to their full potential?

Not quite sure?

Then I’ll show you some of the deviously clever ways superstar copywriters turn boring, everyday vertical lists into super-charged bullet points that leap off the page.

But first of all let’s quickly recap the basics, starting with why bullet points are so effective.

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