Category Archives: Freelance Copywriting

10 Super Simple Strategies Copywriters Use to Find a Sizzling-Hot USP

Posted on by

10 methods a copywriter uses to find your USPYou know what it is. And you know every business should have one.

Yet, despite everything everyone tells you, you still struggle to find your own unique selling proposition (USP).

You find it hard enough to find any difference between yourself and the competition – let alone a winning one.

Because there are only so many ways a business can be different.

So you accept you’ll never find that all-elusive killer USP.

After all, you don’t offer anything customers can’t get elsewhere. And you really don’t have any other way to stand apart from the crowd.

But what else can you do?

Read More  ►

Why Reading Books Sucks If YOU Want Killer Copywriting Gigs

Posted on by

Warning sign telling copywriters not to read booksWho else has never read a book since school?

Now that may seem like a bizarre question to expect from someone who writes for a living. It might even freak you out.

But the truth is that I’ve never actually read a single book since I left high school.

OK, I’ve read a fair bit of non-fiction – and I’ll get onto that in a minute – but not so much as a single novel, play or any other book of fictional or creative nature.

Absolutely nothing.

I detested English Literature at school. I couldn’t even get beyond the first couple of pages of a novel without hyperventilating with boredom.

So how on earth did I end up becoming a copywriter?

Read More  ►

5 World-Class Blogs Every Content Writer Should Read

Posted on by

(Last updated on May 8, 2021)
Road sign – blogs for freelance copywritersHow do you become a better content writer? And how do you make a success of your freelance copywriting business?

No need to worry. Because you don’t have to go on an expensive training course to learn how.

Some of the best learning resources are available for free online, providing you with a whole stack of useful information to help level up your skills.

In this post, we cover five world-class blogs that do just that.

Each website has a different focus – ranging from blogging, marketing your business and search engine optimisation to more traditional copywriting skills, such as direct mail.

So let’s run through each of them in turn.

Read More  ►

Want to Be a Freelance Copywriter? Why a Copywriting Career Is Harder Than You Think

Posted on by

(Last updated on May 4, 2021)
The copywriter's working environment – a desk, laptop and mug of coffeeRunning your own copywriting business sure beats working 9–5. It can be fun and it can be rewarding. But one thing it definitely isn’t and that is easy.

Yet, for some reason, many of the people I know assume that it’s all just a piece of cake. After all, virtually everyone knows how to write, don’t they?

If only it were really that simple.

Read More  ►