Category Archives: Direct Mail

10 Super Simple Strategies Copywriters Use to Find a Sizzling-Hot USP

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10 methods a copywriter uses to find your USPYou know what it is. And you know every business should have one.

Yet, despite everything everyone tells you, you still struggle to find your own unique selling proposition (USP).

You find it hard enough to find any difference between yourself and the competition – let alone a winning one.

Because there are only so many ways a business can be different.

So you accept you’ll never find that all-elusive killer USP.

After all, you don’t offer anything customers can’t get elsewhere. And you really don’t have any other way to stand apart from the crowd.

But what else can you do?

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Trade Secrets: How to Craft Bullet Points Like a Superstar Copywriter

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The secret to writing successful bullet pointsThey’re one of the most powerful copywriting tricks you have at your disposal.

They can transform your writing from sterile, weak and lifeless copy into high-impact content that everyone wants to read and share.

But do you really know how to use bullet points properly? And do you know how to exploit them to their full potential?

Not quite sure?

Then I’ll show you some of the deviously clever ways superstar copywriters turn boring, everyday vertical lists into super-charged bullet points that leap off the page.

But first of all let’s quickly recap the basics, starting with why bullet points are so effective.

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5 World-Class Blogs Every Content Writer Should Read

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(Last updated on May 8, 2021)
Road sign – blogs for freelance copywritersHow do you become a better content writer? And how do you make a success of your freelance copywriting business?

No need to worry. Because you don’t have to go on an expensive training course to learn how.

Some of the best learning resources are available for free online, providing you with a whole stack of useful information to help level up your skills.

In this post, we cover five world-class blogs that do just that.

Each website has a different focus – ranging from blogging, marketing your business and search engine optimisation to more traditional copywriting skills, such as direct mail.

So let’s run through each of them in turn.

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