Why Reading Books Sucks If YOU Want Killer Copywriting Gigs

Warning sign telling copywriters not to read booksWho else has never read a book since school?

Now that may seem like a bizarre question to expect from someone who writes for a living. It might even freak you out.

But the truth is that I’ve never actually read a single book since I left high school.

OK, I’ve read a fair bit of non-fiction – and I’ll get onto that in a minute – but not so much as a single novel, play or any other book of fictional or creative nature.

Absolutely nothing.

I detested English Literature at school. I couldn’t even get beyond the first couple of pages of a novel without hyperventilating with boredom.

So how on earth did I end up becoming a copywriter?

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Two Crafty Conversion Tricks Copywriters Can Learn from eCommerce

An eCommerce Buy Now button on a keyboardDo you get tons of visitors to your website? Yet, for some reason, none of them ever becomes a client?

Well, one way you might be able to generate more enquiries is to think more like an online retailer.

But before I tell you exactly how, there’s just one thing you’ll need to know – what it is that makes a great online retail site.

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The Silly Sales Point Copywriters Too Often Make on Their Website

Uncle Sam telling you why you need a copywriterIt’s something you’ll come across on loads of copywriter websites.

And it’s often the most prominent message you see on the home page.

What am I talking about?

Some silly sales point that serves no useful purpose whatsoever.

And that’s telling your visitors why they need a copywriter.

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Blog vs News: What’s the Right Choice for Your Website?

Website owner deciding whether to have a blog or an online news feedSo you’ve just launched your new business website.

And now everyone’s telling you to publish regular, fresh and unique content to help boost your search engine rankings.

Some say this should be news content. But others say this is old-school content marketing. And that a blog is a far more effective strategy.

In an ideal world it would be great if you could have them both. But what if you could choose only one? Would you really know which option is right for you?

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5 Non-Existent Words That Make YOU Look a Halfwit Copywriter

Halfwit copywriter looking befuddledAre you a stickler for grammar? Or someone who couldn’t care less as long as your copy sells?

Whatever the case, one thing’s for sure:

The last thing you want as a copywriter is to look an idiot.

Because when you look an idiot then so do your clients. And that’s bad for business.

Now this isn’t some kind of spelling or grammar lecture.

Far from it.

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