Yet, despite everything everyone tells you, you still struggle to find your own unique selling proposition (USP).
You find it hard enough to find any difference between yourself and the competition – let alone a winning one.
Because there are only so many ways a business can be different.
So you accept you’ll never find that all-elusive killer USP.
After all, you don’t offer anything customers can’t get elsewhere. And you really don’t have any other way to stand apart from the crowd.
But what else can you do?
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