Magically transform forgettable blog posts into irresistible content
A list of 502 transitional phrases that magnetically keep readers glued to the page
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Keep your copy short. Keep it simple. Edit out this. Cut down on that.
It’s what all the top copywriting blogs tell you to do.
Just lately, practically every other post about blogging or writing seems to be giving out the same guidance on how to edit down your copy.
Don’t use long words when short ones will do. Ditch redundant words. Steer clear of the passive voice.
Again all pretty sound advice wouldn’t you say?
So what’s the problem?
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So you’ve just launched your new business website.
And now everyone’s telling you to publish regular, fresh and unique content to help boost your search engine rankings.
Some say this should be news content. But others say this is old-school content marketing. And that a blog is a far more effective strategy.
In an ideal world it would be great if you could have them both. But what if you could choose only one? Would you really know which option is right for you?
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