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It’s what all the top copywriting blogs tell you to do.
Just lately, practically every other post about blogging or writing seems to be giving out the same guidance on how to edit down your copy.
Don’t use long words when short ones will do. Ditch redundant words. Steer clear of the passive voice.
Again all pretty sound advice wouldn’t you say?
So what’s the problem?
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And now everyone’s telling you to publish regular, fresh and unique content to help boost your search engine rankings.
Some say this should be news content. But others say this is old-school content marketing. And that a blog is a far more effective strategy.
In an ideal world it would be great if you could have them both. But what if you could choose only one? Would you really know which option is right for you?
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(Last updated on May 8, 2021)
No need to worry. Because you don’t have to go on an expensive training course to learn how.
Some of the best learning resources are available for free online, providing you with a whole stack of useful information to help level up your skills.
In this post, we cover five world-class blogs that do just that.
Each website has a different focus – ranging from blogging, marketing your business and search engine optimisation to more traditional copywriting skills, such as direct mail.
So let’s run through each of them in turn.
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