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You see other writers making mega bucks. Yet you’re just slogging away for peanuts.
You long for clients who value your work and pay you the rate you deserve.
And you dream of working for all those big brands just like the top copywriters do.
So if only you could speak to writers who’ve been there and done it. And find out just how they do it.
Well, actually you don’t need to. Because I’ve done it for you.
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Yet, despite everything everyone tells you, you still struggle to find your own unique selling proposition (USP).
You find it hard enough to find any difference between yourself and the competition – let alone a winning one.
Because there are only so many ways a business can be different.
So you accept you’ll never find that all-elusive killer USP.
After all, you don’t offer anything customers can’t get elsewhere. And you really don’t have any other way to stand apart from the crowd.
But what else can you do?
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Now that may seem like a bizarre question to expect from someone who writes for a living. It might even freak you out.
But the truth is that I’ve never actually read a single book since I left high school.
OK, I’ve read a fair bit of non-fiction – and I’ll get onto that in a minute – but not so much as a single novel, play or any other book of fictional or creative nature.
Absolutely nothing.
I detested English Literature at school. I couldn’t even get beyond the first couple of pages of a novel without hyperventilating with boredom.
So how on earth did I end up becoming a copywriter?
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(Last updated on May 4, 2021)
Yet, for some reason, many of the people I know assume that it’s all just a piece of cake. After all, virtually everyone knows how to write, don’t they?
If only it were really that simple.
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