502 Phrases That Magically Transform Forgettable Blog Posts into Irresistible Content (The Ultimate Blogger’s Grease-Slide Cheat Sheet)

Posted on July 24, 2015 by Kevin Carlton

502 Grease-slide Phrases for Bloggers It’s a question that drives you nuts.

Why some blogs cast a spell over their readers. Yet nobody wants to know yours.

And you just can’t figure it out.

Well, the answer could be something about your writing. Something that’s missing. Something other writers are doing that you’re not. Something you need to uncover right now.

And that something is grease-slide copy.

What Is Grease-Slide Copy?

Grease-slide copy is a magnetic writing technique that keeps your readers glued to the page.

Copywriters use it in sales letters. Top bloggers use it in their posts. And now you can use it too.

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Trade Secrets: How to Craft Bullet Points Like a Superstar Copywriter

Posted on March 3, 2014 by Kevin Carlton

They’re one of the most powerful copywriting tricks you have at your disposal.

They can transform your writing from sterile, weak and lifeless copy into high-impact content that everyone wants to read and share.

But do you really know how to use bullet points properly? And do you know how to exploit them to their full potential?

Not quite sure?

Then I’ll show you some of the deviously clever ways superstar copywriters turn boring, everyday vertical lists into super-charged bullet points that leap off the page.

But first of all let’s quickly recap the basics, starting with why bullet points are so effective.

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3 Dangerously Destructive Writing Habits Every Copywriter Should Avoid

Posted on December 9, 2013 by Kevin Carlton

Doctors do it. Trendy marketing agencies do it. Lawyers are the worst culprits of all. And it annoys us to the point of exasperation.

– You’re told the patient has had a cerebrovascular accident but you’re not sure whether they’ve broken their arm or had a stroke.

– Your creative consultant wants to ‘articulate your message across several marketing touch points’ but you just want to shoot them.

– You’re given an important legal document to sign but need a translator to make any sense of it.

They, and many other professions like them, use their own special language. And because you don’t understand it, you don’t want to read or hear it. Because it just makes you feel stupid.

Now for these people it rarely seems to matter. After all, their living doesn’t depend on it. But if you’re a copywriter, blogger or online retailer it does.

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