Author Archives: Kevin Carlton

The Plain-English Guide to Cloud Computing: Must-Know Info to Crack This Content-Hungry Writing Niche

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A Writer's Guide to Cloud Computing

Fact: Niche copywriters are in big demand.

And they get paid more.

Why?

Because most clients aren’t just looking for any writer.

They want someone who understands their industry. Someone who can hit the ground running. Someone who can save them precious time and money.

In other words, a low-maintenance writer who just gets on with the job with minimal guidance and assistance.

So how do you make the move from a run-of-the-mill jack of all trades to a highly sought-after specialist copywriter?

That’s how this post can help.

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502 Phrases That Magically Transform Forgettable Blog Posts into Irresistible Content (The Ultimate Blogger’s Grease-Slide Cheat Sheet)

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It’s a question that drives you nuts.

Why some blogs cast a spell over their readers. Yet nobody wants to know yours.

And you just can’t figure it out.

Well, the answer could be something about your writing. Something that’s missing. Something other writers are doing that you’re not. Something you need to uncover right now.

And that something is grease-slide copy.

What Is Grease-Slide Copy?

Grease-slide copy is a magnetic writing technique that keeps your readers glued to the page.

Copywriters use it in sales letters. Top bloggers use it in their posts. And now you can use it too.

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Revealed: The Marketing Tactics Six Successful Copywriters Use to Build a Better Income

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You know the score.

You see other writers making mega bucks. Yet you’re just slogging away for peanuts.

You long for clients who value your work and pay you the rate you deserve.

And you dream of working for all those big brands just like the top copywriters do.

So if only you could speak to writers who’ve been there and done it. And find out just how they do it.

Well, actually you don’t need to. Because I’ve done it for you.

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10 Super Simple Strategies Copywriters Use to Find a Sizzling-Hot USP

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You know what it is. And you know every business should have one.

Yet, despite everything everyone tells you, you still struggle to find your own unique selling proposition (USP).

You find it hard enough to find any difference between yourself and the competition – let alone a winning one.

Because there are only so many ways a business can be different.

So you accept you’ll never find that all-elusive killer USP.

After all, you don’t offer anything customers can’t get elsewhere. And you really don’t have any other way to stand apart from the crowd.

But what else can you do?

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Trade Secrets: How to Craft Bullet Points Like a Superstar Copywriter

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They’re one of the most powerful copywriting tricks you have at your disposal.

They can transform your writing from sterile, weak and lifeless copy into high-impact content that everyone wants to read and share.

But do you really know how to use bullet points properly? And do you know how to exploit them to their full potential?

Not quite sure?

Then I’ll show you some of the deviously clever ways superstar copywriters turn boring, everyday vertical lists into super-charged bullet points that leap off the page.

But first of all let’s quickly recap the basics, starting with why bullet points are so effective.

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3 Dangerously Destructive Writing Habits Every Copywriter Should Avoid

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Doctors do it. Trendy marketing agencies do it. Lawyers are the worst culprits of all. And it annoys us to the point of exasperation.

– You’re told the patient has had a cerebrovascular accident but you’re not sure whether they’ve broken their arm or had a stroke.

– Your creative consultant wants to ‘articulate your message across several marketing touch points’ but you just want to shoot them.

– You’re given an important legal document to sign but need a translator to make any sense of it.

They, and many other professions like them, use their own special language. And because you don’t understand it, you don’t want to read or hear it. Because it just makes you feel stupid.

Now for these people it rarely seems to matter. After all, their living doesn’t depend on it. But if you’re a copywriter, blogger or online retailer it does.

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The Common-Sense Way to Edit Your Writing – Without Going Overboard

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Keep your copy short. Keep it simple. Edit out this. Cut down on that.

It’s what all the top copywriting blogs tell you to do.

Just lately, practically every other post about blogging or writing seems to be giving out the same guidance on how to edit down your copy.

Don’t use long words when short ones will do. Ditch redundant words. Steer clear of the passive voice.

Again all pretty sound advice wouldn’t you say?

So what’s the problem?

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Help! No-One Ever Comments on My Blog. What Should I Do?

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You say something, but no-one takes a blind bit of notice.

It’s as if you’re talking to a brick wall.

Is this how you feel every time you publish a blog post?

No matter how often you blog, no-one ever leaves a comment. You might as well be completely invisible. While other blogs get bucketloads of comments you never get so much as a sausage.

Now if this is YOU then perhaps it’s time you asked yourself this question:

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Why Reading Books Sucks If YOU Want Killer Copywriting Gigs

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Who else has never read a book since school?

Now that may seem like a bizarre question to expect from someone who writes for a living. It might even freak you out.

But the truth is that I’ve never actually read a single book since I left high school.

OK, I’ve read a fair bit of non-fiction – and I’ll get onto that in a minute – but not so much as a single novel, play or any other book of fictional or creative nature.

Absolutely nothing.

I detested English Literature at school. I couldn’t even get beyond the first couple of pages of a novel without hyperventilating with boredom.

So how on earth did I end up becoming a copywriter?

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Two Crafty Conversion Tricks Copywriters Can Learn from eCommerce

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Do you get tons of visitors to your website? Yet, for some reason, none of them ever becomes a client?

Well, one way you might be able to generate more enquiries is to think more like an online retailer.

But before I tell you exactly how, there’s just one thing you’ll need to know – what it is that makes a great online retail site.

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