{"id":886,"date":"2013-05-01T17:38:05","date_gmt":"2013-05-01T16:38:05","guid":{"rendered":"http:\/\/websitecopywritingservices.com\/blog\/?p=886"},"modified":"2026-02-23T14:36:38","modified_gmt":"2026-02-23T14:36:38","slug":"silly-sales-point-copywriter-website","status":"publish","type":"post","link":"https:\/\/writeonline.io\/blog\/silly-sales-point-copywriter-website\/","title":{"rendered":"The Silly Sales Point Copywriters Too <u>Often<\/u> Make on Their Website"},"content":{"rendered":"<p><span class=\"mainPostimage\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" title=\"A common mistake that website copywriters make\" src=\"https:\/\/writeonline.io\/blog\/wp-content\/uploads\/2026\/02\/why-you-need-a-copywriter.webp\" alt=\"Uncle Sam telling you why you need a copywriter\" width=\"150\" height=\"255\" \/><meta itemprop=\"url\" content=\"https:\/\/writeonline.io\/blog\/wp-content\/uploads\/2026\/02\/why-you-need-a-copywriter.webp\"><meta itemprop=\"width\" content=\"150\"><meta itemprop=\"height\" content=\"255\"><\/span>It&#8217;s something you&#8217;ll come across on loads of copywriter websites.<\/p>\n<p>And it&#8217;s often the most prominent message you see on the home page.<\/p>\n<p>What am I talking about?<\/p>\n<p>Some silly sales point that serves no useful purpose whatsoever.<\/p>\n<p>And that&#8217;s telling your visitors <strong><i>why they need a copywriter<\/i><\/strong>.<br \/>\n<!--more--><br \/>\nIt usually looks something like this:<\/p>\n<blockquote>\n<p><strong>Why you need a copywriter<\/strong><\/p>\n<ul class=\"block-quote\">\n<li>Attract more visitors with professionally crafted SEO content<\/li>\n<li>Boost sales with clear, compelling and persuasive copy that gets results<\/li>\n<li>Save time and focus on the things that you do best<\/li>\n<li>Get a fresh outside perspective and new ideas<\/li>\n<\/ul>\n<\/blockquote>\n<p>You may be thinking that these are all perfectly good reasons why someone should hire a copywriter.<\/p>\n<p>And you&#8217;d be right.<\/p>\n<p>But does that mean you should be selling these benefits on your website?<\/p>\n<p>Absolutely not.<\/p>\n<p>Here&#8217;s why &#8230;<\/p>\n<h2>1. You&#8217;re Already Preaching to the Converted<\/h2>\n<p>You&#8217;d surely hope that the reason your prospective customer found your site was that they were looking for a content writer in the first place.<\/p>\n<p>And if they were already looking for one then quite clearly they already knew why they <i>actually<\/i> needed a copywriter.<\/p>\n<p>So why on earth would you waste their valuable time by explaining what they already knew? In other words, all you&#8217;re doing is just preaching to the converted.<\/p>\n<h2>2. Your Visitor Already Wants a Copywriter<\/h2>\n<p>As I say, in all likelihood your prospect has already decided they want to hire somebody. So instead of focusing on <span class=\"highlight-text\">why they need a copywriter<\/span>, you really should be convincing them as to <span class=\"highlight-text\">why they need you<\/span>.<\/p>\n<p>Your potential customers will usually check out several websites before they make contact with any one writer in particular.<\/p>\n<p>And what they need to know is what the very distinct reasons are for hiring you.<\/p>\n<p>Get it?<\/p>\n<h3>So how do you do this?<\/h3>\n<p>Perhaps the easiest way is to highlight any fields that you specialise in. For example, if you write bucketloads of stuff on personal finance then say so.<\/p>\n<p>You might be tempted to think that this is limiting your options. But you&#8217;ll invariably find that positioning yourself as first port of call for one specific type of copywriting is infinitely better than being a generalist, who&#8217;s never the obvious choice for any type of writing at all.<\/p>\n<p>But you don&#8217;t necessarily have to focus on a niche in order to make your proposition stand out.<\/p>\n<p>Let&#8217;s take another quick look at the first two selling points from the fictional example I gave you earlier:<\/p>\n<blockquote>\n<p><strong>Why you need a copywriter<\/strong><\/p>\n<ul class=\"block-quote\">\n<li>Attract more visitors with professionally crafted SEO content<\/li>\n<li>Boost sales with clear, compelling and persuasive copy that gets results<\/li>\n<\/ul>\n<\/blockquote>\n<p>Well, you can still make both of the two sales points above, as long as you show <a href=\"\/\/writeonline.io\/blog\/how-to-find-your-usp\/\" target=\"_blank\" rel=\"noopener noreferrer\">how you&#8217;re different or better<\/a> at the same time.<\/p>\n<p>Here&#8217;s how you do it:<\/p>\n<ul class=\"blog\">\n<li>Say <em><span style=\"text-decoration: underline;\">how<\/span><\/em> or <em><span style=\"text-decoration: underline;\">why<\/span><\/em> you can attract more visitors with your professionally crafted content<\/li>\n<li>Explain <em><span style=\"text-decoration: underline;\">how<\/span><\/em> or <em><span style=\"text-decoration: underline;\">why<\/span><\/em> you can boost sales with your clear, compelling and persuasive copy<\/li>\n<\/ul>\n<p>Now doesn&#8217;t this sound more like it to you?<\/p>\n<p>If so, then start thinking about how you can make your own offering stand out right now.<\/p>\n<p class=\"display-profile-header\" style=\"font-size: 155%;\">Have Your Say<\/p>\n<p class=\"calltoaction\"><strong>How do you make your website stand out from the crowd? Are you still trying to identify your own unique selling proposition?<\/strong> Please let us know by adding your views to our comment section below.<\/p>\n<p><strong>In our next post: <\/strong><a href=\"\/\/writeonline.io\/blog\/rookie-copywriters-blog-once-a-month\/\">5 good reasons<\/a> why rookie bloggers should only be posting once a month.<\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/writeonline.io\/blog\/wp-content\/uploads\/2014\/04\/Blog-Writer.png\" alt=\"Blogger Profile\" width=\"15\" height=\"17\" \/><span style=\"position: relative; top: -1px; left: 8px;\">About the Author<\/span><\/h2>\n<p style=\"margin-bottom: 0.8em;\"><img loading=\"lazy\" decoding=\"async\" style=\"float: left; vertical-align: top; padding-right: 1.4em;\" title=\"Kevin Carlton is an IT copywriter based in the UK\" src=\"https:\/\/writeonline.io\/blog\/wp-content\/uploads\/2014\/09\/Kevin-Carlton-Website-Copywriter.png\" alt=\"Kevin Carlton of Write Online\" width=\"55\" height=\"55\" \/><span itemprop=\"author\" itemscope itemtype=\"https:\/\/schema.org\/Person\"><span itemprop=\"name\">Kevin Carlton<\/span><\/span> is an IT copywriter and blogger based in Stafford in the UK. <span itemprop=\"publisher\" itemscope itemtype=\"https:\/\/schema.org\/Organization\"><meta itemprop=\"url\" content=\"https:\/\/writeonline.io\">He is owner of freelance\u00a0copywriting service <span itemprop=\"name\">Write Online<\/span>, which helps technology companies\u00a0get the most out of their online presence.<span itemprop=\"logo\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\"><meta itemprop=\"url\" content=\"https:\/\/writeonline.io\/layout\/Write-Online-Schema-Logo.png\"<\/span><\/span><\/p>\n<p class=\"aboutauthor\">You can follow him on <a href=\"https:\/\/twitter.com\/Write_Online\" target=\"_blank\">X<\/a> or connect with him on <a href=\"https:\/\/www.linkedin.com\/in\/kevincarlton\" target=\"_blank\">LinkedIn<\/a>.<\/p>\n<div class=\"mc_embed_signup\" style=\"font-size:1.1em;\">\n<form action=\"https:\/\/writeonline.us6.list-manage.com\/subscribe\/post?u=2810e38b5ef4a49df44f0ffb3&#038;id=8718c12404\" method=\"post\" name=\"mc-embedded-subscribe-form\" class=\"validate\" target=\"_blank\" novalidate>\n<p style=\"font-size: 1em; margin-top:0px; margin-bottom: 10px;\">\n<b>Liked this post?<\/b> Sign up to our blog to get FREE updates\u00a0*\n\t\t<\/p>\n<div class=\"mc-field-entry\">\n\t\t \t<input type=\"email\" value=\"\" name=\"EMAIL\" placeholder=\"Enter email address\" class=\"required email\" id=\"mce-EMAIL\" style=\"width:250px; display:inline;\"><span id=\"mcButtonSpacing\"><\/span><input type=\"submit\" value=\"Sign me up\" name=\"subscribe\" class=\"mc-embed-signup\" style=\"display:inline\">\n\t\t<\/div>\n<div class=\"clear\">\n\t\t<\/div>\n<div style=\"position: absolute; left: -5000px;\"><input type=\"text\" name=\"b_2810e38b5ef4a49df44f0ffb3_8718c12404\" value=\"\">\n\t\t<\/div>\n<div class=\"clear\">\n\t\t<\/div>\n<\/p><\/form>\n<p style=\"margin-left: 0.7em; text-indent: -0.7em; max-width: 475px;\">* We&#8217;ll only send you updates from our blog and relevant information about our services. You can unsubscribe at any time. <a href=\"\/privacy-notice.php#GDPR-signups\" rel=\"noopener\" target=\"_blank\">Read more \u00bb<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s something you&#8217;ll come across on loads of copywriter websites. And it&#8217;s often the most prominent message you see on the home page. What am I talking about? Some silly sales point that serves no useful purpose whatsoever. And that&#8217;s &hellip; <a href=\"https:\/\/writeonline.io\/blog\/silly-sales-point-copywriter-website\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":9567,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[46,15],"tags":[18,17,47,29],"class_list":["post-886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-website-copywriting-tips","tag-copywriter","tag-niche-content","tag-unique-selling-proposition","tag-website-copywriter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Silly Sales Point Copywriters Too Often Make on Their Website<\/title>\n<meta name=\"description\" content=\"You see the same stupid sales point on practically every other copywriter website. Discover for yourself what it is and why you should avoid it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/writeonline.io\/blog\/silly-sales-point-copywriter-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Silly Sales Point Copywriters Too Often Make on Their Website\" \/>\n<meta property=\"og:description\" content=\"You see the same stupid sales point on practically every other copywriter website. Discover for yourself what it is and why you should avoid it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/writeonline.io\/blog\/silly-sales-point-copywriter-website\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Copywriting Blog, Write Online\" \/>\n<meta property=\"article:published_time\" content=\"2013-05-01T16:38:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-23T14:36:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/writeonline.io\/blog\/wp-content\/uploads\/2026\/02\/why-you-need-a-copywriter-featured.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"671\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Kevin Carlton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Write_Online\" \/>\n<meta name=\"twitter:site\" content=\"@Write_Online\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin Carlton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/writeonline.io\\\/blog\\\/silly-sales-point-copywriter-website\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/writeonline.io\\\/blog\\\/silly-sales-point-copywriter-website\\\/\"},\"author\":{\"name\":\"Kevin Carlton\",\"@id\":\"https:\\\/\\\/writeonline.io\\\/blog\\\/#\\\/schema\\\/person\\\/30111be964011536d65385a877143a24\"},\"headline\":\"The Silly Sales Point Copywriters Too Often Make on Their Website\",\"datePublished\":\"2013-05-01T16:38:05+00:00\",\"dateModified\":\"2026-02-23T14:36:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/writeonline.io\\\/blog\\\/silly-sales-point-copywriter-website\\\/\"},\"wordCount\":643,\"commentCount\":8,\"publisher\":{\"@id\":\"https:\\\/\\\/writeonline.io\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/writeonline.io\\\/blog\\\/silly-sales-point-copywriter-website\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/writeonline.io\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/why-you-need-a-copywriter-featured.webp\",\"keywords\":[\"#copywriter\",\"#niche-content\",\"#unique-selling-proposition\",\"#website-copywriter\"],\"articleSection\":[\"#marketing\",\"#website-copywriting-tips\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/writeonline.io\\\/blog\\\/silly-sales-point-copywriter-website\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/writeonline.io\\\/blog\\\/silly-sales-point-copywriter-website\\\/\",\"url\":\"https:\\\/\\\/writeonline.io\\\/blog\\\/silly-sales-point-copywriter-website\\\/\",\"name\":\"The Silly Sales Point Copywriters Too Often Make on Their Website\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/writeonline.io\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/writeonline.io\\\/blog\\\/silly-sales-point-copywriter-website\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/writeonline.io\\\/blog\\\/silly-sales-point-copywriter-website\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/writeonline.io\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/why-you-need-a-copywriter-featured.webp\",\"datePublished\":\"2013-05-01T16:38:05+00:00\",\"dateModified\":\"2026-02-23T14:36:38+00:00\",\"description\":\"You see the same stupid sales point on practically every other copywriter website. 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