{"id":300,"date":"2012-11-16T11:46:54","date_gmt":"2012-11-16T11:46:54","guid":{"rendered":"http:\/\/websitecopywritingservices.com\/blog\/?p=300"},"modified":"2026-03-20T16:05:37","modified_gmt":"2026-03-20T16:05:37","slug":"why-copywriting-is-hard","status":"publish","type":"post","link":"https:\/\/writeonline.io\/blog\/why-copywriting-is-hard\/","title":{"rendered":"Want to Be a Freelance Copywriter? Why a Copywriting Career Is Harder Than You Think"},"content":{"rendered":"

(Last updated on 04 May 2021<\/span>)<\/span>
\"The<\/span>Running your own\u00a0copywriting business sure beats working 9\u20135. It can be fun and it can be rewarding. But one thing it definitely isn’t and that is easy<\/em>.<\/p>\n

Yet, for some reason, many of the people I know assume that it’s all just a piece of cake. After all, virtually everyone knows how to write, don’t they?<\/p>\n

If only it were really that simple.
\n
\nWith so much content now created by freelance writers and so much of it published online, this post focuses specifically on website copywriting<\/strong>. So let’s see why it isn’t as easy as you might think.<\/p>\n

Writing for Websites Is Different<\/h2>\n

The first thing most people fail to realise is that writing content for a website is a million miles from all that fluff you learnt in English at high school.<\/p>\n

Because prospective clients aren’t really interested in your literary skills and neither are their customers.<\/p>\n

The same goes for search engines too. What they want is lots of useful<\/strong> and meaningful content<\/strong>. That way, they’ll have far more to go on when deciding what your website is about and all the information they need to help people find you in search.<\/p>\n

But you also have to balance this with the needs of your visitors.<\/p>\n

They’re impatient and want you to cut to the chase as soon as possible. At the same time, they still want all the information they need to make a properly informed purchasing decision.<\/p>\n

Combining these two elements can be difficult, requiring good logical<\/strong>, analytical<\/strong> and problem-solving<\/strong> skills and a lot of time-consuming research<\/strong> and planning<\/strong>.<\/p>\n

So often the mark of an accomplished website copywriter isn’t so much their ability to write<\/span> but more their ability to arrange information<\/span>. In other words, how they organise and structure what<\/em> they write.<\/p>\n

Writing a Blog Is Also Different<\/h2>\n

A company blog offers huge potential for building relationships, trust and engagement, boosting your search rankings and driving traffic to your website. Yet very few of them get a decent return on their investment<\/span>.<\/p>\n

That’s because you can’t simply build a blog, publish some homespun content and expect visitors to come.<\/p>\n

A good copywriter, on the other hand, will write posts people actually want to read.<\/p>\n

For example, they’ll understand the writing techniques that attract readers to your content and keep them glued to the page<\/a>.<\/p>\n

They’ll also consistently come up with new content ideas to ensure your blog remains fresh and interesting. And they’ll become a subject matter expert<\/strong> that understands your business and the needs of your readers.<\/p>\n

What’s more, they’ll know how best to market your posts so people are both able to find them and keep coming back for more.<\/p>\n

Being Freelance Means Being a Business<\/h2>\n

The best copywriters aren’t necessarily the most successful<\/a>. Because, as a freelance, you also need a whole host of other soft and hard skills, such as self-discipline<\/strong>, diplomacy<\/strong>, business acumen<\/strong> and marketing know-how<\/strong>.<\/p>\n

Most new businesses fail. Around half of these do so within the first five years<\/a>. So why should you think your new copywriting venture will be any different from any other business?<\/p>\n

In my experience, one of the most difficult aspects to running a business is pricing your services. But there are many other pitfalls to starting up a new business and many different reasons why they fail<\/a>.<\/p>\n

So there you have it. I’ve barely scratched the surface here. But, by now, you should have a better idea of what it means to be a website copywriter. And that it isn’t as easy as it first appears.<\/p>\n

Have Your Say<\/p>\n

Do you still think you have what it takes to be a freelance copywriter? Do you already run a successful copywriting business?<\/strong> Tell us your thoughts and experiences in the comment section below.<\/p>\n

In our next post: <\/strong>Discover the non-existent words and phrases<\/a> that have the potential to make YOU look like a halfwit copywriter.<\/p>\n

\"BloggerAbout the Author<\/span><\/h2>\n

\"KevinKevin Carlton<\/span><\/span> is an IT copywriter and blogger based in Stafford in the UK. He is owner of freelance\u00a0copywriting service Write Online<\/span>, which helps technology companies\u00a0get the most out of their online presence.<\/span><\/p>\n

You can follow him on X<\/a> or connect with him on LinkedIn<\/a>.<\/p>\n

\n
\n

\nLiked this post?<\/b> Sign up to our blog to get FREE updates\u00a0*\n\t\t<\/p>\n

\n\t\t \t<\/span>\n\t\t<\/div>\n
\n\t\t<\/div>\n
\n\t\t<\/div>\n
\n\t\t<\/div>\n<\/p><\/form>\n

* We’ll only send you updates from our blog and relevant information about our services. You can unsubscribe at any time. Read more \u00bb<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

(Last updated on 04 May 2021)Running your own\u00a0copywriting business sure beats working 9\u20135. It can be fun and it can be rewarding. But one thing it definitely isn’t and that is easy. Yet, for some reason, many of the people … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":9588,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43,15],"tags":[12,44,29],"class_list":["post-300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-freelance-copywriting","category-website-copywriting-tips","tag-blog-writer","tag-freelance-copywriter","tag-website-copywriter"],"yoast_head":"\nWhy a Freelance Copywriting Career Is Harder Than You Think<\/title>\n<meta name=\"description\" content=\"Running your own website copywriting business sure beats working 9\u20135. It's fun and, yes, it's rewarding. But one thing it definitely ain't and that is easy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/writeonline.io\/blog\/why-copywriting-is-hard\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why a Freelance Copywriting Career Is Harder Than You Think\" \/>\n<meta property=\"og:description\" content=\"Running your own copywriting business sure beats working 9\u20135. It's fun and it's rewarding. But one thing it definitely isn't and that is easy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/writeonline.io\/blog\/why-copywriting-is-hard\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Copywriting Blog, Write Online\" \/>\n<meta property=\"article:published_time\" content=\"2012-11-16T11:46:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-20T16:05:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/writeonline.io\/blog\/wp-content\/uploads\/2026\/02\/desk-and-laptop-pinterest.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Kevin Carlton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/writeonline.io\/blog\/wp-content\/uploads\/2026\/02\/desk-and-laptop-social.webp\" \/>\n<meta name=\"twitter:creator\" content=\"@Write_Online\" \/>\n<meta name=\"twitter:site\" content=\"@Write_Online\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin Carlton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/writeonline.io\\\/blog\\\/why-copywriting-is-hard\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/writeonline.io\\\/blog\\\/why-copywriting-is-hard\\\/\"},\"author\":{\"name\":\"Kevin Carlton\",\"@id\":\"https:\\\/\\\/writeonline.io\\\/blog\\\/#\\\/schema\\\/person\\\/30111be964011536d65385a877143a24\"},\"headline\":\"Want to Be a Freelance Copywriter? Why a Copywriting Career Is Harder Than You Think\",\"datePublished\":\"2012-11-16T11:46:54+00:00\",\"dateModified\":\"2026-03-20T16:05:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/writeonline.io\\\/blog\\\/why-copywriting-is-hard\\\/\"},\"wordCount\":726,\"commentCount\":8,\"publisher\":{\"@id\":\"https:\\\/\\\/writeonline.io\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/writeonline.io\\\/blog\\\/why-copywriting-is-hard\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/writeonline.io\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/desk-and-laptop-featured.webp\",\"keywords\":[\"#blog-writer\",\"#freelance-copywriter\",\"#website-copywriter\"],\"articleSection\":[\"#freelance-copywriting\",\"#website-copywriting-tips\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/writeonline.io\\\/blog\\\/why-copywriting-is-hard\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/writeonline.io\\\/blog\\\/why-copywriting-is-hard\\\/\",\"url\":\"https:\\\/\\\/writeonline.io\\\/blog\\\/why-copywriting-is-hard\\\/\",\"name\":\"Why a Freelance Copywriting Career Is Harder Than You Think\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/writeonline.io\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/writeonline.io\\\/blog\\\/why-copywriting-is-hard\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/writeonline.io\\\/blog\\\/why-copywriting-is-hard\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/writeonline.io\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/desk-and-laptop-featured.webp\",\"datePublished\":\"2012-11-16T11:46:54+00:00\",\"dateModified\":\"2026-03-20T16:05:37+00:00\",\"description\":\"Running your own website copywriting business sure beats working 9\u20135. It's fun and, yes, it's rewarding. But one thing it definitely ain't and that is easy.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/writeonline.io\\\/blog\\\/why-copywriting-is-hard\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/writeonline.io\\\/blog\\\/why-copywriting-is-hard\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/writeonline.io\\\/blog\\\/why-copywriting-is-hard\\\/#primaryimage\",\"url\":\"https:\\\/\\\/writeonline.io\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/desk-and-laptop-featured.webp\",\"contentUrl\":\"https:\\\/\\\/writeonline.io\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/desk-and-laptop-featured.webp\",\"width\":1200,\"height\":800,\"caption\":\"The copywriter's working environment \u2013 a desk, laptop and mug of coffee\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/writeonline.io\\\/blog\\\/why-copywriting-is-hard\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/writeonline.io\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Want to Be a Freelance Copywriter? Why a Copywriting Career Is Harder Than You Think\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/writeonline.io\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/writeonline.io\\\/blog\\\/\",\"name\":\"SEO Copywriting Blog, Write Online\",\"description\":\"Make Every Word Work for You\",\"publisher\":{\"@id\":\"https:\\\/\\\/writeonline.io\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/writeonline.io\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/writeonline.io\\\/blog\\\/#organization\",\"name\":\"Write Online\",\"url\":\"https:\\\/\\\/writeonline.io\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/writeonline.io\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/writeonline.io\\\/blog\\\/wp-content\\\/uploads\\\/2012\\\/11\\\/Write-Online-Logo.png\",\"contentUrl\":\"https:\\\/\\\/writeonline.io\\\/blog\\\/wp-content\\\/uploads\\\/2012\\\/11\\\/Write-Online-Logo.png\",\"width\":982,\"height\":982,\"caption\":\"Write Online\"},\"image\":{\"@id\":\"https:\\\/\\\/writeonline.io\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/Write_Online\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/kevincarlton\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/writeonline.io\\\/blog\\\/#\\\/schema\\\/person\\\/30111be964011536d65385a877143a24\",\"name\":\"Kevin Carlton\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7b44e2d13deba9ec30f6789ee9307e5b916f19bac0173e68745ccb4b0032e148?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7b44e2d13deba9ec30f6789ee9307e5b916f19bac0173e68745ccb4b0032e148?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7b44e2d13deba9ec30f6789ee9307e5b916f19bac0173e68745ccb4b0032e148?s=96&d=mm&r=g\",\"caption\":\"Kevin Carlton\"},\"sameAs\":[\"https:\\\/\\\/writeonline.io\\\/blog\",\"http:\\\/\\\/www.linkedin.com\\\/in\\\/kevincarlton\",\"https:\\\/\\\/x.com\\\/Write_Online\"],\"url\":\"https:\\\/\\\/writeonline.io\\\/blog\\\/author\\\/kevin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why a Freelance Copywriting Career Is Harder Than You Think","description":"Running your own website copywriting business sure beats working 9\u20135. It's fun and, yes, it's rewarding. But one thing it definitely ain't and that is easy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/writeonline.io\/blog\/why-copywriting-is-hard\/","og_locale":"en_GB","og_type":"article","og_title":"Why a Freelance Copywriting Career Is Harder Than You Think","og_description":"Running your own copywriting business sure beats working 9\u20135. It's fun and it's rewarding. But one thing it definitely isn't and that is easy.","og_url":"https:\/\/writeonline.io\/blog\/why-copywriting-is-hard\/","og_site_name":"SEO Copywriting Blog, Write Online","article_published_time":"2012-11-16T11:46:54+00:00","article_modified_time":"2026-03-20T16:05:37+00:00","og_image":[{"width":1000,"height":1500,"url":"https:\/\/writeonline.io\/blog\/wp-content\/uploads\/2026\/02\/desk-and-laptop-pinterest.webp","type":"image\/webp"}],"author":"Kevin Carlton","twitter_card":"summary_large_image","twitter_image":"https:\/\/writeonline.io\/blog\/wp-content\/uploads\/2026\/02\/desk-and-laptop-social.webp","twitter_creator":"@Write_Online","twitter_site":"@Write_Online","twitter_misc":{"Written by":"Kevin Carlton","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/writeonline.io\/blog\/why-copywriting-is-hard\/#article","isPartOf":{"@id":"https:\/\/writeonline.io\/blog\/why-copywriting-is-hard\/"},"author":{"name":"Kevin Carlton","@id":"https:\/\/writeonline.io\/blog\/#\/schema\/person\/30111be964011536d65385a877143a24"},"headline":"Want to Be a Freelance Copywriter? Why a Copywriting Career Is Harder Than You Think","datePublished":"2012-11-16T11:46:54+00:00","dateModified":"2026-03-20T16:05:37+00:00","mainEntityOfPage":{"@id":"https:\/\/writeonline.io\/blog\/why-copywriting-is-hard\/"},"wordCount":726,"commentCount":8,"publisher":{"@id":"https:\/\/writeonline.io\/blog\/#organization"},"image":{"@id":"https:\/\/writeonline.io\/blog\/why-copywriting-is-hard\/#primaryimage"},"thumbnailUrl":"https:\/\/writeonline.io\/blog\/wp-content\/uploads\/2026\/02\/desk-and-laptop-featured.webp","keywords":["#blog-writer","#freelance-copywriter","#website-copywriter"],"articleSection":["#freelance-copywriting","#website-copywriting-tips"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/writeonline.io\/blog\/why-copywriting-is-hard\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/writeonline.io\/blog\/why-copywriting-is-hard\/","url":"https:\/\/writeonline.io\/blog\/why-copywriting-is-hard\/","name":"Why a Freelance Copywriting Career Is Harder Than You Think","isPartOf":{"@id":"https:\/\/writeonline.io\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/writeonline.io\/blog\/why-copywriting-is-hard\/#primaryimage"},"image":{"@id":"https:\/\/writeonline.io\/blog\/why-copywriting-is-hard\/#primaryimage"},"thumbnailUrl":"https:\/\/writeonline.io\/blog\/wp-content\/uploads\/2026\/02\/desk-and-laptop-featured.webp","datePublished":"2012-11-16T11:46:54+00:00","dateModified":"2026-03-20T16:05:37+00:00","description":"Running your own website copywriting business sure beats working 9\u20135. It's fun and, yes, it's rewarding. But one thing it definitely ain't and that is easy.","breadcrumb":{"@id":"https:\/\/writeonline.io\/blog\/why-copywriting-is-hard\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/writeonline.io\/blog\/why-copywriting-is-hard\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/writeonline.io\/blog\/why-copywriting-is-hard\/#primaryimage","url":"https:\/\/writeonline.io\/blog\/wp-content\/uploads\/2026\/02\/desk-and-laptop-featured.webp","contentUrl":"https:\/\/writeonline.io\/blog\/wp-content\/uploads\/2026\/02\/desk-and-laptop-featured.webp","width":1200,"height":800,"caption":"The copywriter's working environment \u2013 a desk, laptop and mug of coffee"},{"@type":"BreadcrumbList","@id":"https:\/\/writeonline.io\/blog\/why-copywriting-is-hard\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/writeonline.io\/blog\/"},{"@type":"ListItem","position":2,"name":"Want to Be a Freelance Copywriter? Why a Copywriting Career Is Harder Than You Think"}]},{"@type":"WebSite","@id":"https:\/\/writeonline.io\/blog\/#website","url":"https:\/\/writeonline.io\/blog\/","name":"SEO Copywriting Blog, Write Online","description":"Make Every Word Work for You","publisher":{"@id":"https:\/\/writeonline.io\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/writeonline.io\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/writeonline.io\/blog\/#organization","name":"Write Online","url":"https:\/\/writeonline.io\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/writeonline.io\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/writeonline.io\/blog\/wp-content\/uploads\/2012\/11\/Write-Online-Logo.png","contentUrl":"https:\/\/writeonline.io\/blog\/wp-content\/uploads\/2012\/11\/Write-Online-Logo.png","width":982,"height":982,"caption":"Write Online"},"image":{"@id":"https:\/\/writeonline.io\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/Write_Online","https:\/\/www.linkedin.com\/in\/kevincarlton"]},{"@type":"Person","@id":"https:\/\/writeonline.io\/blog\/#\/schema\/person\/30111be964011536d65385a877143a24","name":"Kevin Carlton","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/7b44e2d13deba9ec30f6789ee9307e5b916f19bac0173e68745ccb4b0032e148?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7b44e2d13deba9ec30f6789ee9307e5b916f19bac0173e68745ccb4b0032e148?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7b44e2d13deba9ec30f6789ee9307e5b916f19bac0173e68745ccb4b0032e148?s=96&d=mm&r=g","caption":"Kevin Carlton"},"sameAs":["https:\/\/writeonline.io\/blog","http:\/\/www.linkedin.com\/in\/kevincarlton","https:\/\/x.com\/Write_Online"],"url":"https:\/\/writeonline.io\/blog\/author\/kevin\/"}]}},"jetpack_featured_media_url":"https:\/\/writeonline.io\/blog\/wp-content\/uploads\/2026\/02\/desk-and-laptop-featured.webp","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2YEqx-4Q","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/writeonline.io\/blog\/wp-json\/wp\/v2\/posts\/300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/writeonline.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/writeonline.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/writeonline.io\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/writeonline.io\/blog\/wp-json\/wp\/v2\/comments?post=300"}],"version-history":[{"count":53,"href":"https:\/\/writeonline.io\/blog\/wp-json\/wp\/v2\/posts\/300\/revisions"}],"predecessor-version":[{"id":9697,"href":"https:\/\/writeonline.io\/blog\/wp-json\/wp\/v2\/posts\/300\/revisions\/9697"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/writeonline.io\/blog\/wp-json\/wp\/v2\/media\/9588"}],"wp:attachment":[{"href":"https:\/\/writeonline.io\/blog\/wp-json\/wp\/v2\/media?parent=300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/writeonline.io\/blog\/wp-json\/wp\/v2\/categories?post=300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/writeonline.io\/blog\/wp-json\/wp\/v2\/tags?post=300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}